Sean rated it liked it Jan 02, This book was a great compliment in that it dispelled and displayed some of the glamour. Mariah rated it really liked it Jun 23, It’s not too long, and not too exhaustive, but you’ll be on better footing for having read it. You need people anyway to make it work!
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More importantly you’ll learn about the big trends in media, where the acronym-megacorps started, and who the big names are.
Adland: A Global History of Advertising – Mark Tungate – Google Books
Adland is a ground-breaking examination gkobal modern advertising, from its early origins, to the evolution of the current advertising landscape. I appreciated the global perspective, but because of it, I think some of my students would be less interested.
I guess this is the only book on the History of Advertising.
Sep 15, Kristina Briede rated it it was amazing. Tungate Fashion Brands presents a survey of the modern era of advertising.
Ever since the first person Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today’s big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Contents Pioneers of persuasion. After a vlobal, however, it gets very difficult to keep all the different acronyms and who-did-which-campaign straight in one’s mind.
Oct 08, Michael Spitzer-Rubenstein rated it did not like it. It will expand your horizons as it highlights agencies from all over the world while giving a historical perspective as to why they work the way they do. The agency of the future. If you are a fan of creative advertising agencies, then this book is for you.
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A visual “family tree” would have been helpful. Who is sir Martin Sorrell and how he bought the legendary agency J.
Jun 29, 1. A Global History of Advertising Gale virtual reference library.
Open Preview See a Problem? It’s shocking to me that this is pretty much the only history of advertising – shocking to the author, too, who comments in the forward about how surprised he was none existed.
Alongside his writing, he heads the jury of the Epica Awards. This book is not like any other book on advertising, it talks about all the different ad agencies around and their history. Sadly, those were probably the two weakest chapters, where it became clear the author was a journalist and not an adman.
Adland: A Global History of Advertising
Jun 20, Esteban Candia rated it really liked it Shelves: I wish the book included more of these. Author and journalist Mark Ot examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media — podcasting, text messaging, and interactive campaigns. One fun and unexpected side effect of reading this book is the ability to detect real advertising stories in episodes of “Mad Men.
Must read if you’re in the biz. There are of course references to the ads they’ If you are a histkry of creative advertising agencies, then this book is for you. Adlsnd was really interested adalnd the subject of this book, thinking it would be a history of advertising: Maybe the author will add one in the next edition.
They’re informative, and gave me a great place to start, but more would have been great, especially how they sold all this nonsense through to the clients, because as far as I can tell from this book there was absolutely no benefit for them. Based in Paris, he is a frequent contributor to leading advertising journals, magazines, and conferences. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media – podcasting, text messaging and interactive campaigns.
Just a moment while we sign you in to your Goodreads account. Sean rated it liked it Jan 02,